International attention

November 19, 2004, 3:50 PM

It may not do much for me, but my retail web site was mentioned by a Singapore-based food industry magazine, The New Asia Cuisine and Wine Scene this month. The blurb "demystifying dragon beard candy" actually has a couple of trivial factual errors, but there's no such thing as bad publicity, right?

Over the next couple of weeks, I'll be furiously preparing for a somewhat more dramatic launch of the product in Seattle, Portland and Hong Kong. This will require me to take a slightly heavier financial risk than I have been doing so far, but I think it's probably a good thing and will help create some long-term buzz.

Tomorrow I'll head off to Portland once again, and I'll be doing sampling in Seattle on Sunday. I also need to get some work done to prepare for some other product offerings. I'm hoping I can afford to take on everything.