Sweets in a suit and a wedding

August 9, 2004, 11:09 AM

Since Friday I have been busy presenting the dragon beard candy at Uwajimaya Bellevue and Seattle... I've been offering samples and showing a video of Mr. Wong, the founder of the company, making the candy. It's actually been a pretty pleasant experience overall, although I wish sales had been a little better. The conversion ratio, sampling to buying, was much more favorable at the Chinatown festival... I am not sure if it was the complete novelty, the festival atmosphere or the apparent uncertainty of future availability, but it was much easier to turn people into buyers when I was doing the festival event. Of course, most people aren't really going to the supermarket to buy gift items, so it might also require finding additional more appropriate venues.

Saturday was probably the most successful overall, although it came at the cost of a lot of free samples. Maggie handled the Bellevue store, and I was at the Seattle store. I was at the busiest entrance, so nearly everyone who enters the store comes somewhere near there. That meant that I had good visibility, but enough people coming past me rapid-fire that it was sometimes hard to tell everyone the product story. On Friday and Saturday we were also at the main entrance of the Bellevue store. Maggie apparently did a pretty good job at the Bellevue store and had a better conversion ratio than I did.

My friend Alexandra, who has been rarely seen in public since she met Alan about a year ago, was married at Lake Union Cafe on Sunday. Since I was doing some sampling on Sunday at Uwajimaya Seattle as well, I dressed in my dark blue suit to avoid running around madly just before the wedding. It meant, however, that I ended up having lots of dragon's beard candy bits clinging to my suitjacket, and it also surprised some of the Uwajimaya staff, who always dress in their standard store attire when doing product demos.

The wedding ceremony was pleasant, and was full of all sorts of touches that wouldn't have been possible in anyone else's wedding... Everything from the meal to the wedding cake to table adornments reflected their first encounter when Alexandra was planting purple potatoes at a south Seattle P-Patch garden. Handmade soaps and pots of herbs made and grown by Alan and Alexandra were placed on every table as take-home wedding favors, the wedding buffet featured roasted purple and white potatoes, and even the wedding cake was decorated with two small potatoes adorned with bridal and groom accoutrements. The atmosphere was casual and comfortable, with just the usual requisite toasting speeches and no unnecessary drama or kitsch. It was also great weather, and the backdrop facing Lake Union cast a nice glow throughout the room.

I've managed to squander a lot of my Monday, so I'm going to spend some time consuming coffee and coding and I'll try to be a salesperson again tomorrow.